tour de france
4
It's all in a cycling team name
Jul 23, 2013
To attract the interest of more casual viewers, the business of cycling may have to change -- specifically the way cycling teams are named and are able to engage with fans.
0
How the Tour de France might keep us watching
Jul 5, 2013
Will the Tour lose viewers after seven-time winner Lance Armstrong admitted to widespread doping last year?
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Lance Armstrong ends fight against doping charges
Aug 24, 2012
The seven-time Tour de France champion will lose his titles. But he and sponsors are betting his brand will endure.
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