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Toilet paper

COVID-19

Toilet paper companies work to keep shelves stocked as shortage risk returns

by Victoria Craig
Nov 5, 2020
The real challenge is making sure toilet paper hits shelves at the same pace consumers are buying it.
Like in the spring, the problem this winter isn’t necessarily running out of product, but making sure it reaches shelves at the same pace consumers are buying it up.
Christopher Furlong/Getty Images
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COVID-19

How much should we buy at the store as COVID-19 spreads?

by Marielle Segarra
Mar 17, 2020
People are walking a fine line between underdoing it and overdoing it.
Shoppers stock up at a Costco in Glendale, California, on March 14.
Mario Tama/Getty Images
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By The Numbers

American TP is getting more luxurious

by Tony Wagner
Mar 16, 2015
Here are the stories we're reading and numbers we're watching Monday.
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Toilet paper giant tries Facebook ad campaign

by Stacey Vanek Smith
Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Cottonelle
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Mid-day Extra: Going brown to go green

by Adriene Hill and Jeremy Hobson
Jan 25, 2012
Why would consumers want to reach for brown napkins over white if they are both made of recycled paper?
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The Marketplace Reader

Going soft on us

by Lori Stassi
Sep 17, 2008
Times are rough, but researchers at Georgia Pacific's Innovation Institute in Neenah, Wis., have come up with a way to bring a little bit of...
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