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Where is the hypercompetitive streaming business headed?

Feb 5, 2024
Consumers want easy access to their favorite shows at a fair price. But that's no longer a reality in the saturated streaming sector.
Streamers are having a hard time turning a profit and viewers are having a hard time with the value proposition streamers are offering.
Nathan Stirk/Getty Images

Will streaming services continue to raise rates, insert ads and crack down on passwords next year?

Dec 27, 2023
Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.
Amazon Prime Video is telling customers that advertisements are coming to the platform. Prices have risen in the industry and customer churn is high.
Patrick T. Fallon/AFP via Getty Images

Netflix crackdown on password sharing pays off

Jul 20, 2023
The company added nearly 6 million paid subscribers last quarter, almost three times what Wall Street expected.
Netflix's successful crackdown on password sharing may be adopted by other streaming services.
Mario Tama/Getty Images

What Messi's Miami move means for Apple TV+ and the future of streaming

Tech giant Apple will reportedly give Lionel Messi a cut of streaming revenue as part of the Argentine soccer star's MLS contract.
What's Apple doing reportedly paying for part of Lionel Messi's deal to come play in the U.S.? Well, let's start with the fact that Apple TV+ streams MLS soccer games and follow the money from there.
Lintao Zhang/Getty Images

Political advertisers worry about reaching sports fans streaming their games

Jun 15, 2023
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.
With streaming services increasingly airing live sports, political advertisers are changing their 2024 campaign strategies. Yet some platforms, like Apple TV+, don’t take political ads.
Ronald Martinez/Getty Images

Netflix's crackdown on password sharing seems to be working

Jun 9, 2023
Signups spiked after the streaming service limited account sharing. It was a bigger bump than during the start of COVID, one expert says.
Netflix was more than able to offset cancellation losses following its password-sharing crackdown by racking up 100,000 signups per day in the last week of May.
Mario Tama/Getty Images

Netflix's "live" broadcast failed. Or did it?

Apr 18, 2023
The delayed "Love Is Blind" reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren't live.
Live content is the next frontier, says Adam Deutsch of Deloitte. "They are a forcing function to get audiences to gather in one specific moment."
Araya Doheny/Getty Images

For public good, not for profit.

For Tubi chief, streaming’s future is serving fragmented audiences

Feb 28, 2023
Since Fox bought the ad-supported streaming service in 2020, growth has been like a "rocket ship," says Tubi CEO Farhad Massoudi.
"We have audiences that love Black cinema, some love horror movies, some want to watch anime," says Tubi CEO Farhad Massoudi, seen in 2019. "And I think that's the way of the future."
Eugene Gologursky/Getty Images

What happens when your streaming show gets "disappeared"?

Feb 6, 2023
Dozens of original shows and films have been erased from streaming platforms. Some companies can receive tax breaks by nixing content.
The cast of the HBO Max series "Gordita Chronicles" in June. Despite positive reviews, the show was canceled and eventually removed from the streaming platform.
JC Olivera/Getty Images

These are some complaints about the streaming video landscape

Feb 6, 2023
According to research from Oxford Economics, streaming customers have a lot to be grumpy about.
According to new research, consumers are overwhelmed by the number of streaming options.
Robyn Beck/AFP via Getty Images