Full disclosure first: This is not an Olympics story. It's about a soccer team in Germany that made it to the big league, the Bundesliga. But Brett Neely reports that many Germans are not so happy with the team's success.
If you want to get into the stadium for the Olympic games, it's going to cost you plenty of yuan -- and even then, it's hard to find good seats. Scott Tong reports in order to get to the games, people are getting creative.
It's hard to go anywhere in Beijing without seeing the face of hurdler Liu Xiang on billboards, which some fear could eventually lead to the risk of overexposure. But Jamila Trindle reports that might not matter to fans.
Chinese businesses were anticipating higher numbers of foreign tourists for the Beijing Olympics, but so far the influx has fallen a bit short. Jamila Trindle reports even a rush now would fall short of previous expectations.
Chinese sportswear firm Li Ning isn't an official Olympic sponsor, but they're riding enough of a wave to make significant headway with consumers. Scott Tong reports the trick now is to keep the momentum going.
NBC plans to air 3,600 hours of this year's Olympics across eight networks -- more air time than all of the previous summer Olympics combined. Stacey Vanek-Smith talks broadcasting with Variety's Mike Speier.