The Ladies Professional Golf Association is telling its players, many of whom are Korean, they'll be suspended if they can't pass an oral English exam next year. Why? Sponsors speak a language everyone understands. It's called money.
London is already preparing for the Olympics in 2012, but some Londoners wonder whether the payoff will be worth the price. Christopher Werth explores a theory that says the Games might actually scare tourists away.
With the 2008 Summer Olympics ending Sunday in Beijing, Steven Beard checks on preparations for the Summer Games set for London in 2012. He gets an earful from Brits who aren't confident their country has the necessary organizational skills.
Now NBC says it's on track to turn a $100 million from the Olympic Games, which is a profit the network shouldn't take for granted. Stacey Vanek-Smith talks to Variety's Mike Speier about NBC's success.
Puma had an excellent jump in sales thanks to Jamaican sprinter Usain Bolt, who won a gold for the 200-meter run. But other Olympic athletes have had less success selling their official products, as Scott Tong reports.
The closing ceremonies for the Summer Olympics are Sunday night, and only so many winners will walk away with big-money endorsements. Bob Moon talks about the gold medal deals with sports commentator Diana Nyad.
Sponsors spent a lot of money to have giant versions of their logos at Olympic venues. Was it money well spent? What lessons can be learned for London in 2010. Kai Ryssdal talks with Scott Tong in Beijing.
South Africa is busy building up its infrastructure in preparation for the 2010 World Cup. The tournament will pump about $3 billion into the economy and create about 200,000 jobs. Gretchen Wilson has more.
Since launched 14 years ago, England's National Lottery has poured $7 billion into sports. And Stephen Beard reports the investment is finally paying off at the Olympics through rowing, sailing, cycling and swimming.