Chinese sportswear firm Li Ning isn't an official Olympic sponsor, but they're riding enough of a wave to make significant headway with consumers. Scott Tong reports the trick now is to keep the momentum going.
NBC plans to air 3,600 hours of this year's Olympics across eight networks -- more air time than all of the previous summer Olympics combined. Stacey Vanek-Smith talks broadcasting with Variety's Mike Speier.
The Olympic Games officially get going tomorrow. Host Kai Ryssdal talks with Diana Nyad about the financial ramifications success at the games could have for some U.S. athletes, both known and unknown.
Major League Baseball and the FBI are looking into whether some talent scouts have been skimming off the top of the signing bonuses given to young players from the Dominican Republic. Ashley Milne-Tyte reports.
Owners of three National Football League teams are looking to make deals that will get them out of complicated financial situations. Host Kai Ryssdal talks with Sports Business Journal's Daniel Kaplan about whether the owners will get thrown for a loss.