The Ultimate Fighting Championship, or mixed martial arts, has emerged from the shadows to become a huge moneymaker. Kai Ryssdal speaks with Sports Illustrated writer L. Jon Wertheim about the combat sport's fast-growing audience.
Some companies are responding to the cutbacks Americans are making in their daily lives by pulling back on Super Bowl ads. Scott Jagow talks to sports commentator Diana Nyad on who's saying no to the ads this year.
The Oklahoma Sooners will face off against the Florida Gators in the final game of college football's Bowl Championship Series tonight. The BCS ranking system decides who makes the national championship, but has been controversial ever since its inception 10 years ago. Kai Ryssdal speaks with Diana Nyad about the business of the BCS.
Home Depot is ending its sponsorship of the U.S. Olympic team, bringing to close a 16-year program that allowed athletes to work part-time at the construction retailer while enjoying full-time benefits and pay. Jeremy Hobson reports.
The Major League Baseball Network launches today and will be available in 50 million homes. But will the startup cable channel be a home run or strike out, especially in these economic times? Jeremy Hobson reports.
Sports have been generally immune from economic downturns. But not this time. Major leagues such as the NFL and NBA have had layoffs. And the situation is worse for lower-level sports. Business Week Sports Editor Mark Hyman gives Tess Vigeland the play-by-play.
Athletes in this economy will meet one of their greatest challenges off the field, where sponsors are dealing with tightening budgets. Scott Jagow assesses the situation with business of sports commentator Diana Nyad.
Professional sports haven't been immune to problems from the recession. But business-of-sports commentator Diana Nyad tells Kai Ryssdal the sports having the most trouble are the ones with the biggest toys.
Perhaps no one in the sports business has been affected quite like NASCAR, who will be laying off several workers due to lack of sponsorship. Scott Jagow talks race cars with sports commentator Diana Nyad.