NBC is scoring a ratings win for its coverage of the Winter Olympics in Vancouver, beating top programs like American Idol most of last week. Steve Chiotakis talks to analyst Deena Myers about why the coverage was thought to be a gamble.
Tiger Woods is holding a press conference today to start the first step in what his agent calls the "process of making amends." Will sponsors respond amiably to his turnaround? Jennifer Collins reports.
Being the host city of an Olympics Games can be a big burden. Vaughn Palmer, columnist for the Vancouver Sun, talks with Bob Moon about whether the Canadian city can recover the money it has spent on hosting the Winter Games.
City officials in Vancouver are optimistic about prospects for business as a result of the Winter Olympics. But if Utah's experience is any indicator, the Games may not be as profitable as the city would hope. Bob Moon reports.
The NBA's slam-dunk contest was once the big event of the season beyond the finals, but the contest hasn't been held in that high of a regard for a while. Nancy Farghalli reports what the dunking contest means for contestants now.
NBC projects it will lose $200 million on the Vancouver Winter Olympics, as some of the bigger traditional advertisers are skipping the games entirely. But Mitchell Hartman reports there are still golden marketing opportunities to be found there.