❗Let's close the gap: We still need your help to raise $40,000 by April 1. Donate now

The quest for the next great red pigment

May 24, 2018
A safe and durable pigment in the right shade could be worth nearly a billion dollars a year.
Paint pigments at Colart factory in Le Mans, France, in 2013.
JEAN-FRANCOIS MONIER/AFP/Getty Images