Ferrero seeks more U.S. shelf space with Kellogg deal

Apr 1, 2019
The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S. Click the audio player above to hear the full story.
Jars of Nutella are displayed on a shelf at a market in San Francisco, California. 

 
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Nutella wants out of the FDA's dessert category

Nov 3, 2016
Ferrero says most people put its spread on toast, not ice cream.
Jars of Nutella are displayed on a shelf at a market in San Francisco, California. 

 
Justin Sullivan/Getty Images

Hold the spoon -- World Nutella Day back on after being called off

May 21, 2013
Nutella-maker Ferrero called for an end to the day celebrating the chocolate hazelnut treat, then backed off.