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Those are LeBron James' feet sporting Nike shoes on the court this month in New Orleans.

Nike earnings: Wall Street and Sneakerheads weigh in

Dec 18, 2014
The street vs. Wall Street on Nike
Posted In: Nike, shoes, emerging markets, nike earnings
The Adidas shoes of Dwight Howard, No. 12 of the Houston Rockets, are seen during the game against the Detroit Pistons at the Toyota Center in Houston, Texas.

Nike dominates basketball shoes. Adidas wants in.

Nov 14, 2014
Thanks to the Air Jordan, Nike has over 90 percent of the basketball shoe market.
Posted In: basketball, Adidas, Nike, Air Jordans

Foot Locker profits jump, thanks to basketball and Nike

Aug 22, 2014
Basketball shoes are hot and Nike controls the sizzle .
Posted In: Nike, Running, shoes

The biggest match in the World Cup: Nike vs. Adidas

Jun 10, 2014
The World Cup is a rare opportunity to market products to the entire world.
Posted In: Nike, Adidas, World Cup, soccer

The old-school basketball shoes that stepped up endorsement deals

Dec 27, 2013
Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.
Posted In: sneakers, shoes, Nike, Converse

Oscar Pistorius murder: Cautionary tale for sponsors?

Feb 15, 2013
Athletes are no strangers to controversy, posing dilemmas for corporate sponsors. Pistorius is the latest challenge for Nike, whose problem children have included Lance Armstrong, Tiger Woods and NFL quarterback Michael Vick.
Posted In: Nike, Olympics

Lance Armstrong's foundation can go on without him

Oct 17, 2012
The Lance Armstrong Foundation has rebranded itself as Livestrong, so the cyclist's doping scandal may well have little if any effect on the organization he founded to help cancer patients.
Posted In: Charity, endorsements, lance armstrong, livestrong, Nike

Nike ends endorsement deal with Lance Armstrong

Oct 17, 2012
Nike announced this morning it has severed its endorsement deal with Lance Armstrong. The cyclist also says he is stepping down as chair of the Livestrong cancer charity he founded.
Posted In: lance armstrong, Nike

Egyptian Olympians were wearing fake Nike gear

Jul 26, 2012
Members of Egypt's Olympic team were apparently given fake Nike gear to wear during training in London.
Posted In: Olympics, Nike

Nike to take Joe Paterno's name off daycare facility

Jul 12, 2012
Until this morning the daycare facility at Nike headquarters near Beaverton, Ore., was officially called the Joe Paterno Child Development Center.
Posted In: joe paterno, Penn State, Nike

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