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Nielsen's agreement to use Amazon viewer data in football ratings is a first

Aug 24, 2023
Streaming services changed the way people watched TV. Now they're changing the way ratings agencies like Nielsen count viewers.
As streaming becomes an increasingly popular way to watch shows like "Thursday Night Football," it's changing the way ratings data is collected and shared with advertisers.
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Nielsen shifts viewer counts to include device watching, finally

Dec 8, 2020
Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
"Netflix and streaming services operate in a way where they're not just competing with each other, they're very much competing with literally any other thing that we could be doing," said The Verge's Catie Keck.
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Nielsen TV ratings push into social media

Jan 20, 2016
Nielsen will measure 'buzz' about TV programs with data from Facebook

Make more upfront: Viacom, Turner discuss new ad model

Apr 14, 2015
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.

Nielsen answers Netflix data mystery

Mar 25, 2015
Nielsen plans to release audience data for streaming television.

Nielsen finds a pretty giant glitch in its ratings

Oct 10, 2014
The television ratings company has been reporting incorrect ratings for the past six months.

For public good, not for profit.

Why advertisers care how long a show sits in your DVR

May 7, 2014
They don’t pay for your eyeballs if you watch Scandal on Day Four.

Can chatter on Twitter boost TV ratings?

Oct 7, 2013
Nielsen starts measuring conversations about TV shows on the social networking site.

How to watch 'New Girl' on a phablet

Sep 20, 2013
Nielsen, the counter of all things media, will start counting TV viewership on tablets and smartphones in fall 2014.
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