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The big business of wacky holidays

Sep 4, 2023
Holidays, even made-up ones, can be powerful marketing tools.
Volkswagen's Cameron Batten and Marlo Anderson, the founder of National Day Calendar, onstage at a reveal of National Volkswagen Bus Day on June 02, 2023 in Huntington Beach, California.
Joe Scarnici/Getty Images for Volkswagen of America

Celebrating the catfish economy

Aug 20, 2015
It's National Catfish Month, and that means a lot to fish farmers in the South.