Stories Tagged as
Marketing
In this year's Super Bowl ads, brands are mostly playing it safe
by
David Brancaccio
and Alex Schroeder
Feb 9, 2024
Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
For some small businesses, creating content is big business
by
Justin Ho
Nov 8, 2023
Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.
Fewer Americans want brands to take a stand on controversial issues
Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
Brands are using Spanglish to reach a new generation of Latino consumers
Sep 20, 2023
About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.
Did Burger King tell a whopper? Why false advertising suits are on the rise
by
Kai Ryssdal
and Sofia Terenzio
Sep 20, 2023
Rebecca Tushnet of Harvard Law School explains the incentive behind companies making vague promises to consumers.
How to name your AI so humans will like it
by
Matt Levin
Sep 20, 2023
A human name, like Anthropic's Claude? A helpful assistant, like Microsoft's Copilot? Nailing the right name for generative AI is a tricky branding exercise.
The big business of wacky holidays
Sep 4, 2023
Holidays, even made-up ones, can be powerful marketing tools.
For public good, not for profit.
We're used to spam calls and emails. How about spam texts?
by
Reema Khrais
and Sarah Leeson
Aug 1, 2023
Cutting off advertising conversations in your text messages "is a little bit of a game of whack-a-mole," Vox reporter Emily Stewart says.
For brands facing transphobic backlash, walking back inclusive campaigns may be "shortsighted"
Jun 16, 2023
Target and Bud Light bowed to pressure for supporting LGBTQ people, but now many of those shoppers may take their money elsewhere.
U.S. Army brings back "Be All You Can Be" amid lagging recruitment
by
Kai Ryssdal
and Sean McHenry
Apr 12, 2023
Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of "knowledge and relatability."