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Man of Steel: It's a bird, it's a plane...no, it's Jesus?

Jun 17, 2013
You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Posted In: movies, marketing, religion, hollywood

For companies to grow, they have to sell you more

Jun 11, 2013
The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Posted In: marketing, sales

Name that Tube stop

Jun 3, 2013
In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
Posted In: London, Tube, Transportation, sponsorship, marketing

The NBA's battle of the T-shirts

May 31, 2013
Lebron James and the Miami Heat are fighting to get back to the NBA Finals. But the Eastern Conference championship series will also be noteworthy for its playoff T-shirts.
Posted In: NBA, marketing, Sports

Spanish ad has a secret message only kids can see (video)

May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
Posted In: marketing, viral marketing, advertising, advertisements, children

How lobbyists get the attention of the White House

May 3, 2013
There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.
Posted In: white house, lobbying, special interests, marketing

Dove hires a forensic artist to show how wrong a woman's self-perceptions can be (Video)

Apr 17, 2013
The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.
Posted In: Dove, women, video, marketing

Maine lobster could get a marketing boost

Apr 10, 2013
The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
Posted In: maine, lobster, marketing, Food

42 the movie: A legendary baseball star and a luxury hotel chain?

Mar 22, 2013
An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Posted In: movie, marketing

Block that pop-up! Why mobile ads don't work

Feb 26, 2013
As ads shrink to fit our mobile screens, are they still effective?
Posted In: mobile apps, mobile, advertising, marketing

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