Why M.A.C. is the foundation of the Estee Lauder brand

Aug 15, 2013
Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Posted In: makeup, marketing, brazil, cosmetics

Yahoo: New logo, same as the old?

Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Posted In: logo, branding, marketing, Yahoo

Hot Pockets heat up with effort to lure foodies

Aug 2, 2013
The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Posted In: Hot Pockets, marketing, Food

Forget Mad Men -- the math men are in charge

Jul 29, 2013
Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Posted In: advertising, marketing, big data

Brand USA: How America's economic performance promotes the brand

Jul 4, 2013
On this Independence Day, we check in on our "national brand."
Posted In: marketing, branding

How not to get hit by a train

Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Posted In: marketing, viral marketing, advertising, ad campaign

Man of Steel: It's a bird, it's a, it's Jesus?

Jun 17, 2013
You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Posted In: movies, marketing, religion, hollywood

For companies to grow, they have to sell you more

Jun 11, 2013
The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Posted In: marketing, sales

Name that Tube stop

Jun 3, 2013
In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
Posted In: London, Tube, Transportation, sponsorship, marketing

The NBA's battle of the T-shirts

May 31, 2013
Lebron James and the Miami Heat are fighting to get back to the NBA Finals. But the Eastern Conference championship series will also be noteworthy for its playoff T-shirts.
Posted In: NBA, marketing, Sports