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That dog you love so much on Instagram? His owner is probably making thousands of dollars a post

By Jana Kasperkevic
November 22, 2018
A dog poses for a portrait at the 2018 PetCon held at the Javits Center in New York City. 

 
Jana Kasperkevic for Marketplace

Pet owners flocked to the second annual PetCon to learn how to turn their pets into social media stars.

POSTED IN:  pets petcon instagram influencers social media influencers Money Personal Finance celebrity
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The latest product to sweep Instagram is one you've seen before

By Molly Wood and Bennett Purser
November 21, 2018
CHRISTOPHE SIMON/AFP/Getty Images

POSTED IN:  instagram social media influencers social media Tech
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How Univision's talent scout finds the next social media star

By Molly Wood and Eve Troeh
July 17, 2018
Justin Sullivan/Getty Images)

The network focused on Latino and Hispanic audiences launched its Creator Network nearly three years ago.

POSTED IN:  content creators univision influencers YouTube social media
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YouTube beauty videos for people over 35 are a huge hit

By Lizzie O'Leary and Sean McHenry
October 27, 2017
Angie "Hot-and-Flashy" Schmitt before shooting one of her videos. 
Courtesy of Angie Schmitt.

Yes, many social influencers are millennials. But the category to watch might be the over-35 crowd.

POSTED IN:  YouTube social media social media influencers cosmetics skincare makeup
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