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Fenty

Rihanna puts her Fenty fashion "house" on hold

by Erika Beras
Feb 11, 2021
Fenty is essentially a startup within an established brand that has faced challenges during the pandemic.
Paras Griffin/Getty Images for BET
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Rihanna partners with Amazon to stream fashion show

by Marielle Segarra
Aug 27, 2019
Amazon wants to grow its apparel business. Could a retail collaboration with Rihanna be far behind?
Amazon Prime has more than 100 million members. That’s a lot of potential customers for Rihanna, shown above at a London movie premiere in 2017.
Tim P. Whitby/Getty Images
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Young shoppers are giving the makeup industry a makeover

by Erika Beras
Oct 8, 2018
With big chains like Sephora and Ulta on the move, department stores are playing catch up.
Mario Tama/Getty Images
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Why is Rihanna's makeup line selling like wild?

by Peter Balonon-Rosen
Sep 22, 2017
Fenty Beauty boasts 40 shades of foundation. Fans say it gives women of color something they can't find elsewhere.
Bamike Ogunrinu, left, sits as New York City-based makeup artist Etzel Ecleston does her makeup with Fenty Beauty products. The brand, launched this month by popstar Rihanna, has been selling out online and in stores.
Peter Balonon-Rosen/Marketplace
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