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Digital advertising

Online advertising has been getting more expensive. That's pinching small businesses.

by Justin Ho
Feb 17, 2023
Some small firms can't afford not to advertise.
Owners of online businesses, like Kate Matsudaira of Ink+Volt, rely on digital advertising to spread awareness of their offerings. She recently hired a full-time social media manager.
Justin Sullivan/Getty Images
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For small online retailers, digital advertising has become more expensive

by Justin Ho
Feb 16, 2023
Several factors have pushed up the cost of ads during the pandemic. Even so, many small businesses don’t have much of a choice but to keep advertising.
When Apple’s do-not-track option launched in 2021, it had an outsized impact on smaller businesses trying to advertise digitally.
Josh Edelson/AFP via Getty Images
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As search engines race to incorporate ChatGPT technology, where does that leave digital advertisers?

by Matt Levin
Feb 7, 2023
Microsoft's latest version of Bing includes answers generated by ChatGPT tech. Here's what that could mean for sponsored links and content publishers.
Jason Redmond/AFP via Getty
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What social media advertising tells us about inflation

by Kristin Schwab
Apr 26, 2022
Digital advertising suffers from supply chain and inflation issues too.
Social media companies' quarterly reports may fill us in on the supply chain and inflation issues the industry is dealing with.
Andrew Caballero-Reynolds/AFP via Getty Images
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TV upfronts went virtual this year. Is that all that changed?

by Kai Ryssdal and Sean McHenry
May 21, 2021
The answer might depend on how much advertisers spend, and where they spend it.
Mindy Kaling speaks onstage at Hulu's Upfront Presentation in 2014. Since last year, upfront presentations have gone virtual.
Michael Loccisano/Getty Images for Hulu
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Maryland passes new tax on internet advertising

by Amy Scott
Feb 12, 2021
The tax targets tech giants like Google, Facebook and Amazon and will raise an estimated $250 million. But a legal fight is likely.
The tax is aimed at tech giants like Google, Facebook and Amazon.
Denis Charlet/AFP via Getty Images
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Yet another plan to save the media with technology

by Molly Wood
Feb 5, 2019
A new tech venture plans to let you, the reader, earn free articles by trading more data.
Square co-founder Jim McKelvey is at the helm of Invisibly.
Dilip Vishwanat/Getty Images
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Your social media posts are likely way more predictable than you think

by Molly Wood
Jan 28, 2019
A new study shows your friends' posts can indicate what you're likely to say on social media.
"If I choose to use one of these platforms and I'm giving it useful information about myself, then our research suggests that, in principle, I'm also giving it useful information about my friends," said Jim Bagrow, a professor at the University of Vermont who led a study about Twitter privacy.
Leon Neal/Getty Images
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Facebook is looking to Instagram for the future of digital ads

by Molly Wood
Jan 16, 2019
Stories are the hottest social media format — so what if they disappear in 24 hours?
One analyst estimates that ads on Instagram will account for 70 percent of Facebook's new revenue by 2020.
Justin Sullivan/Getty Images
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The world might be mad at Facebook, but advertisers still love it

by Molly Wood
Jan 15, 2019
The social media platform says it's trying to clean up its "data supply chain."
When it comes to user privacy, Facebook is trying to clean up its “data supply chain”: where the data comes from, who gets access to it and how it gets used.
Denis Charlet/AFP/Getty Images
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