Do legacy brands still have the upper hand in the beauty industry?

Feb 6, 2024
Cosmetics and fragrance are an evolving business — influenced heavily by the ethos of Gen Z.
Legacy cosmetics brands have always had to keep redefining themselves to stay relevant for consumers, noted the Kearney Consumer Institute's Katie Thomas.
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Ulta Beauty will open mini-shops within Target stores

Nov 10, 2020
Since the pandemic has changed behavior of cosmetics customers, analysts expect both Ulta Beauty and Target to benefit from their partnership.
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Ulta beckons consumers back to buying beauty products

Sep 8, 2020
Shutdowns and working from home have changed the market for personal care products during the pandemic.
Consumers are interested in experimenting with colorful eye makeup these days, says consultant Jonathan Greenway. "There's a much larger focus on anything above the mask," he said.
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Chanel launches its first big fragrance in 15 years

Sep 22, 2017
The long gap is part of the perfume-making process. But it's also a business strategy.
A perfume flask of 'Chanel N°5', created in 1921, is displayed as part of the exhibition 'N°5 culture Chanel' referring to French fashion designer Coco Chanel (1883-1971) at the Palais de Tokyo art museum in Paris
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Estee Lauder, meet Kylie Jenner

Aug 18, 2017
Estee Lauder announced earnings this morning. The cosmetics company beat estimates, reporting net income of $229 million, up from $94 million for the same period last year. Net sales rose 11 percent in the fourth quarter. Behind the numbers is the reality that established beauty brands like Estee are facing big challenges from beauty startups […]