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College basketball

The success of women's college basketball is more than just Caitlin Clark

by Savannah Maher
Mar 19, 2024
There are now a lot more ways to watch and engage with sports. People are seeking out women’s leagues on streaming platforms. Social media hype is attracting new fans. And brands are taking notice, providing the women's league with more resources.
University of Iowa’s Caitlin Clark is getting a lot of credit for the growing fan base of NCAA women's basketball. "But this is not the one and only talent," says sports management professor Ceyda Mumcu of the University of New Haven..
Maddie Meyer/Getty Images
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Zion Williamson's shoe: The business of college sports footwear

by Andy Uhler
Feb 22, 2019
Duke's Zion Williamson split his Nike shoe wide open in a game against rival North Carolina, injuring his knee.
Zion Williamson #1 of the Duke Blue Devils reacts after falling as his shoe breaks against Luke Maye #32 of the North Carolina Tar Heels during their game at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina.
Streeter Lecka/Getty Images
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Nike makes a full-court press

by Aaron Schrank
Mar 21, 2017
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but the competition is gaining. Click the audio player above to hear the full story.
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March Madness at work: the cost of lost productivity

by Mitchell Hartman
Mar 3, 2017
What's bad for business is good for morale.
Ryan Spangler, #00 of the Oklahoma Sooners, and Daniel Ochefu, #23 of the Villanova Wildcats, battle for the ball during the 2016 NCAA Men's Final Four Semifinal in Houston.
Streeter Lecka/Getty Images
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