Melissa Berman, president and CEO of Rockefeller Philanthropy Advisors, talks with Tess Vigeland about the motivation behind giving, how much homework people should do before donating, and the trust deficit created by the recession.
As we continue our week on philanthropy, commentator and author Jonah Lehrer takes a look at how we decide to give to others. He finds it has a lot to do with emotional response, and what our brains can handle.
More and more people are using plastic, which makes it hard to donate to the Salvation Army folks with the red kettles. So the Salvation Army -- along with other nonprofits -- are using social media to collect donations.