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Brand

Coca-Cola nearly doubled its advertising this year

by Andy Uhler
Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images
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As Nike tightens control, its swoosh may disappear from some retailers' shelves

by Erika Beras
Aug 27, 2020
The athletic wear manufacturer is reportedly cutting off some brick-and-mortar and online retailers.
A woman wearing Nike attire walks past a Nike store in New York on Aug. 25. The company is tightening control of its brand.
Cindy Ord/Getty Images
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Target's new customer loyalty program joins retailers' "arms race"

by Erika Beras
Oct 4, 2019
Stores and brands are trying to push back against declining consumer loyalty.
Joe Raedle/Getty Images
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By The Numbers

Beyoncé and her brand, by the numbers

by Danielle Chiriguayo and Kimberly Adams
Apr 17, 2019
Who run the world? Queen B, probably.
Beyonce performs onstage during The 59th GRAMMY Awards in February 2017
Kevork Djansezian/Getty Images for NARAS
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Revamping a billion-dollar brand: Cinnabon

by Daisy Palacios
Dec 27, 2016
The maker of gooey rolls wants to attract millennials with its new look.
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The trinket transition

by Nancy Marshall-Genzer
Dec 19, 2016
A store-shelf view of the presidential transition.
Trump memorabilia seen at the New York Hilton Midtown.
Chip Somodevilla/Getty Images
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Paula Deen buys back rights to her Food Network show

by Tracey Samuelson
Sep 24, 2014
A look at how Deen is attempting to rebuild her brand and her chances of success.
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Coal Play

The history of coal as a brand

by Barbara Freese
Jan 20, 2014
Coal may be synonymous with pollution but as coal historian Barbara Freese found, that wasn’t always the case.
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