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Advertising on the Grammys 'second screen'

Jan 24, 2014
Last year 28 million people watched the Grammys on TV. But more and more, some of the action and the ads will be happening on the so-called second screen.
Posted In: Grammys, advertising

FTC cracks down on weight-loss products

Jan 8, 2014
The Washington Post’s Lydia DePillis explains the deceptive advertising around weight-loss drugs.
Posted In: weight loss, Health, drugs, medicine, advertising, deceptive advertising

Instagram promises ads will fit 'Instagram aesthetic' -- whatever that is

Oct 28, 2013
Instagram wants to put ads into our social media feeds, but it promises those ads will mirror the "Instagram aesthetic."
Posted In: instagram, photography, advertising

Ad visionary: Is America's 'brand' damaged?

Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Posted In: WPP, advertising, branding

Wait, I'm an Instagram focus group and I'm not getting paid?

Oct 25, 2013
Instagram has come up with an obvious way to generate revenue. It's going to start including advertising in users' photo feeds.
Posted In: Facebook, instagram, social media, advertising

Doesn't matter who wins the World Series, networks and advertisers score

Oct 23, 2013
The World Series starts and big sporting events like this still bring what advertisers want -- live viewers.
Posted In: television, advertising, World Series, Sports, TiVo

Twitter users: Real or robot? Advertisers and investors need to know

Oct 4, 2013
Imagine you’re a business that relies on advertising revenue, but it’s unclear how many of your customers are bots or not. Meet Twitter.
Posted In: Twitter, advertising, Facebook, social network, IPO

Defund Obamacare: Stay tuned, after these messages

Sep 23, 2013
Could advertising convince Americans to buy -- or avoid buying -- health insurance?
Posted In: Obamacare, Affordable Care Act, advertising

A change to the email inbox means marketers need to adapt

Sep 18, 2013
Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Posted In: email, Gmail, Google, inbox, marketing, advertising

How online advertisers could use your data against you

Sep 4, 2013
Ethical and moral questions arise when personal data is mined for advertisers
Posted In: online ads, advertising, personal data, ethics

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