"Longmire" lost out because of its older viewers

Sep 12, 2014
Advertisers aren't targeting the show's demo, but that could be short-sighted.
Posted In: advertising, television, senior citizens

The tricky balance of marketing to the affluent

Sep 11, 2014
Spending is different for the wealthy, and that means getting them to spend is, too.
Posted In: the wealthy, advertising, luxury

Yelp gets a positive review from the courts

Sep 4, 2014
The company wins big on extortion claims.
Posted In: Yelp, advertising, lawsuits
Twitter ad school

Twitter offers free classes for would-be advertisers

Aug 28, 2014
We explain how the program called #flightschool will work and what you can learn.
Posted In: Twitter, advertisements, advertising

How a blog with no advertisements makes its money

Aug 13, 2014
Joy Cho of "Oh Joy!" relies on sponsored content, not ads.
Posted In: bloggers, advertising, sponsored content

Women’s empowerment gets a corporate boost

Jul 23, 2014
Marketers are pushing female strength to capitalize on a national movement.
Posted In: advertising, feminism, women, viral marketing

Pop up ads lack impact

Jul 18, 2014
Mobile phone ads work best for practical items like cars and refrigerators.
Posted In: mobile ads, mobile devices, advertising
A dog, a computer and some Facebook photos of potential canine friends.

Facebook is not the only one studying your behavior

Jun 30, 2014
Why knowing so much about your feelings is key to Facebook’s success.
Posted In: Facebook, social media, advertising, Twitter, Google, Yahoo
Nike Football ad

Advertising at the World Cup is a different ball game

Jun 19, 2014
There aren't as many breaks for 30-second puppy ads.
Posted In: World Cup, advertising, business of sports

Showcasing different lifestyles through advertising

May 26, 2014
For companies, making the choice to recognize, and, even showcase different lifestyles is becoming popular.
Posted In: advertising, transgender