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The FTC is taking DirecTV to court over advertising they felt was deceptive to consumers.

Do you know what you're paying for TV?

Mar 12, 2015
What should be a simple question doesn't always have a simple answer.
Posted In: FTC, directv, lawsuit, cable, advertising

Advertising is built into 'House of Cards'

Mar 2, 2015
Netflix doesn't carry ads, but its original shows have a lot of product placement.
Posted In: netflix, product placement, advertising

How Photoshop changed the way we see everything

Feb 20, 2015
25 years into the Photoshop era, we know that what we see... could be a fake.
Posted In: photoshop, advertising

Branding marijuana for a changing market

Dec 26, 2014
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
Posted In: marijuana, advertising, branding

Networks battle for morning supremacy, young viewers

Nov 18, 2014
ABC's "Good Morning America" nails the a.m. formula while NBC's "Today" struggles.
Posted In: Today show, NBC, Jamie Horowitz, advertising
Chartbeat.com offers real-time analytics for publishers and media content creators.

Advertisers can now tell if we're paying attention

Oct 16, 2014
New metrics can measure whether we are looking at and engaging with online ads.
Posted In: advertising, marketing, online advertising

Why you always see the same ad while binge-watching TV

Oct 7, 2014
If you watch TV online, you're likely to see the same ad over and over again.
Posted In: streaming tv, advertisements, advertising

Why companies really want you to use an app for that

Oct 2, 2014
Apps let companies mine far more of your personal data than websites.
Posted In: apps, advertising, mobile ads

Is Facebook's new ad tool a game changer?

Sep 29, 2014
Facebook's new advertising tool Atlas helps companies improve their targeting.
Posted In: advertising, Facebook, Facebook privacy, mobile ads

Pliny the Elder: A case study in scarcity marketing

Sep 18, 2014
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Posted In: beer, marketing, advertising, scarcity

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