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CNN is one of the platforms branded media will soon be available on.

Brace yourselves; more branded news is coming

Jun 9, 2015
More media outlets are blurring the line between journalism and advertising.
Posted In: advertising, news, cable news
Instagram has become a hub for fashion advertising.

And the award goes to ... Instagram!

Jun 1, 2015
Fashion brands find advertising gold in the social network.
Posted In: instagram, fashion, advertising
Digital advertising is expected to hit $50 billion this year.

Technology meets advertising, with you as the target

May 20, 2015
Thanks to automation, the digital ad business is expected to hit $50 billion.
Posted In: technology, video, advertising

It's a Mad Mad Men world for AMC

May 14, 2015
AMC wants to make the most of the end of "Mad Men."
Posted In: Mad Men, AMC, television, advertising
Shaquille O'Neal smiles at the BBVA Rising Stars Challenge, part of the 2013 NBA All-Star Weekend.

In the NBA, 'Hack-a-Shaq' is fouling ratings, too

May 12, 2015
The strategy of fouling bad free-throw shooters can be effective, but slows the game
Posted In: Sports, basketball, football, advertising
James Spader attends NBC's 2015 upfront presentation at Radio City Music Hall on Monday in New York City.

As upfronts begin, advertisers hedge bets on TV ads

May 11, 2015
Most TV ads used to be sold before the season began. Advertisers are starting to hold back and make decisions later.
Posted In: television, advertising, networks

Target takes aim at new 'core' customer: young Latinos

Apr 23, 2015
SinTraduccion is Target’s first ad campaign designed solely with Latinos in mind.
Posted In: Retail, Latinos, millennials, advertising

Smile! We're analyzing how you're feeling using videos

Apr 16, 2015
Affectiva is using video footage to gauge emotional reactions.
Posted In: advertising, technology, video

Make more upfront: Viacom, Turner discuss new ad model

Apr 14, 2015
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
Posted In: television, advertising, nielsen, upfronts

Businesses tap podcasts to hone their brands

Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.
Posted In: podcasting, branding, business, advertising

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