A battle for World Cup supremacy happens off the pitchBy Andy UhlerJune 14, 2018MLADEN ANTONOV/AFP/Getty ImagesEvery four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.POSTED IN: soccer FIFA branding marketing football Nike Adidas Sports World Cup ListenreadDownloadDownload
How does Adidas make shoes in days? By Kai Ryssdal and Josie FanMarch 07, 2018POSTED IN: business Adidas sneakers factory business model technology 3D printing shoes ListenreadDownloadDownload
Sneaker wars: Adidas overtakes Jordan brandBy Reema KhraisSeptember 26, 2017Adidas AlphaBOUNCE StylelabAdidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.POSTED IN: business companies Adidas Nike shoe industry fashion industry clothes ListenreadDownloadDownload
Nike is cutting its workforce and looking toward customized shoes By Mitchell HartmanJune 15, 2017POSTED IN: business Economy Nike Adidas markets under armour apparel fashion ListenreadDownloadDownload
The resale market for sneakers is red hotBy Sally HershipsJanuary 10, 2017Sally Herships/MarketplaceSome savers invest their hard-earned dollars in footwear.POSTED IN: Collectibles Nike Adidas online retail ListenreadDownloadDownload
Nike's future concerns analystsBy Dan GorensteinSeptember 27, 2016Doug Pensinger/Getty ImagesThe shoe company may need to pivot away from basketball wear.POSTED IN: shoes Nike basketball Adidas retro ListenreadDownloadDownload
Nike dominates basketball shoes. Adidas wants in.By Tracey SamuelsonNovember 14, 2014(Scott Halleran/Getty Images)Thanks to the Air Jordan, Nike has over 90 percent of the basketball shoe market.POSTED IN: basketball Adidas Nike Air Jordans ListenreadDownloadDownload
The biggest match in the World Cup: Nike vs. AdidasBy Conrad WilsonJune 10, 2014Conrad Wilson/MarketplaceThe World Cup is a rare opportunity to market products to the entire world.POSTED IN: Nike Adidas World Cup soccer ListenreadDownloadDownload
