French food giant Danone plans to purchase WhiteWave, maker of Silk and Horizon Organic.
One marketing professor's look at why some foods, music and names enter the zeitgeist, while other things don't.
Chobani founder and CEO Hamdi Ulukaya shares his views on the yogurt company's success, plans for the future, and what Chobani has meant for the region around South Edmeston, New York.
But with so many competing brands, is there any room in the market for a newcomer?
