The fast food burger chain wants to keep the restaurants from going to its direct competitors
As Wendy’s releases its earnings, we take a look at the fast food chain’s hunt for a tastier chicken. The company is prepared to spend $30 million on smaller chickens in hopes they’ll provide more tender, less rubbery meat. Turns out, quality is an important consideration for legacy fast food companies, as they try to […]
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Wendy's appears set to overtake Burger King as the 2nd most-loved burger chain in the U.S., behind McDonald's. What is the company doing so right?