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Web cookies to track apps

by Molly Wood Aug 14, 2014
How Google is trying to account for shifts in how we browse online.

Facebook wants to know what you're watching

by Marketplace Contributor Jul 17, 2014
Facebook will partner with Nielsen to track how its subscribers watch television.

Could retail tracking lead to customer discrimination?

by Molly Wood Jul 19, 2013
Retail stores have moved beyond Internet cookies to physical tracking, what's the big deal?

The growing art of data dodging

by Stacey Vanek Smith Nov 29, 2012
As paranoia about online tracking grows, so too the number of businesses that help consumers prevent marketers from mining their personal data.
As paranoia about online tracking grows, so too the number of businesses that help consumers prevent marketers from mining their personal data.
FREDERIC J. BROWN/AFP/Getty Images

Microsoft makes 'Do Not Track' the default

by Molly Wood Jun 4, 2012
Advertisers are not amused. In the upcoming version of Windows, Internet Explorer will have its "Do Not Track" feature turned on by default. Goodbye creepy ads that seem to follow you around -- hello, more generic ads for great deals…