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Viral trends

Fast food menu hacks are taking over TikTok

by Kristin Schwab
Apr 5, 2023
They create both chaos and money-making opportunities for businesses.
The rise of social media and digital ordering has spawned a slew of menu hacks and complex orders.
Nicolas Asfouri/AFP via Getty Images
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How does a water bottle go viral — and stay viral?

by Hannah Baggenstoss
Feb 21, 2023
Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.
A woman with a Stanley tumbler in hand. Short-form social media has accelerated the trend cycle of various products, says marketing professor Justin Huang.
Courtesy Stanley
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