Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.
“We think about our marketing team more like ‘Saturday Night Live,’” says Mike Cessario, the beverage startup’s co-founder and CEO.
Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.
Billboard doesn’t track plays on TikTok, but viral memes can help drive listens on other platforms.
Up-and-comer writer Shea Serrano was just hoping someone would buy his $12 rap book. What he got was a spot on the New York Times’ best-sellers list and a social media marketing machine that can help other writers sell books.
YouTubers flock to Los Angeles, and an entertainment industry that caters to them.
Marketers are pushing female strength to capitalize on a national movement.
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Dove says the video has been watched over 114 million times.
The folks at Mental Health America are encouraging people to complete a three-minute online screening as part of Mental Health Month.
