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TV upfronts went virtual this year. Is that all that changed?

May 21, 2021
The answer might depend on how much advertisers spend, and where they spend it.
Mindy Kaling speaks onstage at Hulu's Upfront Presentation in 2014. Since last year, upfront presentations have gone virtual.
Michael Loccisano/Getty Images for Hulu

Predictability is bad for Netflix and HBO, but great for network television

May 19, 2017
What to expect from upfronts season? More of the same.
Reboots of old shows is the theme this upfronts season.
Keystone Features/Getty Images

TV industry pounces on Facebook's ad mistake

May 18, 2017
Networks and cable channels are selling a 'safer' medium to advertisers at the upfronts.
Facebook has admitted to problems with ad metrics for the 10th time since September. Above, Facebook CEO Mark Zuckerberg.
Justin Sullivan/Getty Images