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Trademarks

Some companies find their brand names already claimed in China

by Jennifer Pak
May 2, 2019
The practice of third parties snapping up brand names concerns foreign firms.
China’s supreme court may have ruled that basketball star Michael Jordan had a right to his Chinese name, “Qiaodan,” but it does not seem to have changed the operations for the multi-million-dollar Qiaodan Sports company. One of its shops in Shanghai continues to bear the Chinese name for Jordan.
Charles Zhang
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How do you advertise a Super Bowl party without saying “Super Bowl?”

by Rickey Bevington
Jan 30, 2019
The NFL owns dozens of trademarks and isn’t afraid to go after anyone using them.
An exterior view of the Mercedes-Benz Stadium, where Super Bowl LIII will take place, is seen on Jan. 27, 2019 in Atlanta, Georgia.
Justin Heiman/ Getty
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Someone probably owns most of the things you say

by Janet Nguyen and David Brancaccio
Feb 15, 2018
And that's a problem for people naming new businesses.
Visual Hunt
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The Supreme Court rejects rule banning offensive trademarks

by Adam Allington
Jun 20, 2017
SCOTUS says it is unconstitutional to reject trademarks because they use offensive terms like racial slurs.
A view of the U.S. Supreme Court.
Mark Wilson/Getty Images
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This year’s Olympic ads are going to look very different

by Kai Ryssdal
Aug 3, 2016
Think generic and bland.
An aerial view of the Christ The Redeemer statue (F) and the Maracana Stadium (B) on November 12, 2013 in Rio de Janeiro, Brazil.
Buda Mendes/Getty Images
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Final Note

Have a holly jolly Swiftmas

by Kai Ryssdal
Dec 10, 2015
Taylor Swift's newest trademark comes just in time for the holidays: Swiftmas.
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Final Note

Taylor Swift, trademark diva

by Kai Ryssdal
Jan 28, 2015
You can 'Party Like It's 1989,' but Taylor Swift owns the rights to it, and more.
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