Will farmers dig Deere's new autonomous tractor?

Jan 5, 2022
John Deere has unveiled a new autonomous tractor at the Consumer Electronics Show in Las Vegas. Farmers may be slow to adopt the technology.
Front cameras on John Deere's fully autonomous tractor are shown ahead of the Consumer Electronics Show on Jan. 4.
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Farm country frets over impact of John Deere strike

Oct 14, 2021
More than 10,000 workers are on strike after they rejected a deal on wages and benefits.
More than one-third of John Deere’s workforce in the U.S. and Canada are on strike.
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Trade war uncertainty hits farm suppliers

Aug 16, 2019
Agricultural equipment maker John Deere missed its quarterly earning expectations, it announced Friday.
A John Deere tractor sits in the middle of field of freshly cut tobacco leaves in Owings, Maryland.
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Farmers hack their equipment to evade tractor company policies

Mar 27, 2017
Exploring the online black market of hacking solutions for John Deere tractors.
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John Deere doesn't expect it to be a happy new year

Nov 26, 2014
Crop prices have fallen, so Deere & Co. predicts farmers will buy less equipment.