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Toys

What does it take to launch a successful toy?

by Stephanie Hughes
Feb 17, 2022
Americans are buying lots of toys right now. But launching a new one is still very difficult — a good idea is no guarantee of success
Clixo, a toy that launched during the pandemic, uses magnets to connect pieces. A Duplo Lego set is in the background.
Stephanie Hughes/Marketplace
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My Economy

For this toy store, back-to-school shopping looks different this year

by Minju Park
Sep 10, 2021
Millions of students are returning to in-person classes this school year. What does that mean for businesses that sell school supplies?
While consumers are spending more on technology and COVID-19 related products, spending fell for traditional school supplies, clothing and accessories, according to a report from Deloitte.
Philippe Huguen/AFP via Getty Images
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My Economy

In this North Carolina toy shop, business is up — including back orders

by Sean McHenry
Jul 9, 2021
Irene Kesselman, owner of Ali Cat Toys, describes how back orders are taking up more of her time.
Ali Cat Toys is a much busier place than it was in 2020.
Courtesy Irene Kesselman
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My Economy

At this toy shop, the kids are finally coming back

by Sean McHenry
Apr 7, 2021
Irene Kesselman, owner of Ali Cat Toys in North Carolina, describes what she's seeing this spring.
Ali Cat Toys made over 50 Easter baskets, Irene Kesselman said, with "a lot of stuffed bunnies and rabbits and lambs."
Courtesy of Irene Kesselman
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"Everyone knows it's Slinky": 75 years of a classic toy

by Erika Beras
Nov 27, 2020
There are more than 350 million Slinkys out there.
Slinky is gender neutral, is sold everywhere and has heavy brand nostalgia.
Pixabay
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COVID-19

How toy drives are staying on track during the pandemic

by Kristin Schwab
Nov 25, 2020
With fewer big donations boxes at offices and retail stores, the logistics have become tricky.
Hilary Duff and Toys for Tots Marines kick off last year's campaign at a Disney store in Los Angeles.
Vivien Killilea/Getty Images for Disney
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COVID-19

Parents are buying a lot of toys for kids during the pandemic

by Samantha Fields
Oct 26, 2020
People stuck at home bought toys, games, puzzles and more. Analysts expect that trend will continue through the holidays.
People walk past an open toy store in June in New York City.
Stephanie Keith/Getty Images
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COVID-19

Mattel banks on keeping kids busy during the pandemic

by Erika Beras
Jul 23, 2020
Mattel has pivoted, playing to the moment at hand with marketing like "play is never canceled" and an emphasis on family activities.
Hot Wheels cars, a Mattel product, weren't flying off the shelves during the pandemic like other games. So Mattel has pivoted.
Justin Sullivan/Getty Images
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COVID-19

Puzzle sales are peaking during COVID-19 quarantine

by Kristin Schwab
Apr 10, 2020
"We're pretty much experiencing Christmastime at Easter," one manufacturer said.
Ravensburger, the global market leader in puzzle making, says sales are up 370%.
Ina Fassbender/AFP via Getty Images
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Is the "must-have" toy a thing of the past?

by Marielle Segarra
Feb 19, 2020
According to the NPD Group, toy sales dropped by 4% last year.
Toy sales were down this past season partly because there was no "must-have" toy.
Joe Raedle/Getty Images
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