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How toy sales are faring this holiday season

Nov 28, 2023
During the first two years of the pandemic, toy sales in the U.S. grew by 30%. Now, they may be coming back to earth.
During the first two years of the pandemic, toy sales in the U.S. grew by 30%.
Brandon Bell/Getty Images
After a flurry of toy purchases fueled by the pandemic, toy company Hasbro recently reported layoffs and cratering sales.
Justin Sullivan/Getty Images

New movies drive toy sales, but threat of tariffs looms

Jul 25, 2019
The industry is living under threat of tariffs on toys manufactured in China.
Hasbro toys are displayed at a Target store in February 2019 in San Rafael, California.
Justin Sullivan/Getty Images

Toy manufacturers adjust to a post-Toys R Us world

Oct 23, 2018
The retail giant's bankruptcy has Hasbro and other toymakers scrambling to prepare for the holidays.
Shoppers crowd Toys R Us in Times Square on Nov. 23, Black Friday, in 2007 in New York City.
Hiroko Masuike/Getty Images

Toy manufacturers adjust to a post-Toys R Us world

Oct 23, 2018
The retail giant's bankruptcy has Hasbro and other toymakers scrambling to prepare for the holidays.
Shoppers crowd Toys R Us in Times Square on Nov. 23, Black Friday, in 2007 in New York City.
Hiroko Masuike/Getty Images