Turkey company to miss Thanksgiving after fire wipes out inventory

But the loyalty of Greenberg Turkeys' customers has the business hoping for a strong return in 2021.
Greenberg Smoked Turkeys usually gets about 200,000 birds to people each year.
Justin Sullivan/Getty Images

Smaller gatherings. Smaller Thanksgiving. Smaller turkeys?

Oct 23, 2020
Making last-minute pivots in farming isn't too easy. "We only have so much control over their rate of growth," one farmer says.
John Peterson, a third-generation turkey farmer, is slaughtering birds earlier to meet consumer demand for smaller turkeys.
Courtesy John Peterson

Why retailers price some items below cost

Jul 31, 2020
Lots of industries rely on loss leaders to get you in the door while quietly raising prices on other products.
An employee restocks the milk shelves at a Miami supermarket in April. Milk is often what economists call a loss leader.
Joe Raedle/Getty Images