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For Build-A-Bear CEO, business isn't just about the toys, it's about the experience

Nov 29, 2017
Sharon Price John weighs in on what it takes to survive as a teddy bear maker in an increasingly digital age.
Build-A-Bear Workshop provides a tactile experience that can't be replaced by iPads and cellphones, says CEO Sharon Price John.
Gustavo Caballero/Getty Images for Build-A-Bear