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Taobao

Why global investors ask: Where's Jack Ma?

by Jennifer Pak
Apr 24, 2023
For over two years, the whereabouts of one of China’s leading tech moguls has generated intense interest from the media and global investors. But is it warranted?
Jack Ma at a startup fair in Paris in 2019. Since China's crackdown on tech moguls in 2020, Ma has largely kept a low profile.
Phillipe Lopez/AFP via Getty Images
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COVID-19

In China, livestream sales flourish in time of COVID-19

by Jennifer Pak
Jul 27, 2020
Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
Former livestreaming influencer Sam Tian says making it in the industry is largely a matter of luck.
Charles Zhang/Marketplace
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COVID-19

China's livestream sales: How brands reach consumers during COVID-19

by Jennifer Pak
Apr 6, 2020
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
Songzi during a marathon six-hour livestream broadcast selling cosmetics.
Charles Zhang/Marketplace
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Marketing to the Chinese LGBT community

by Adriene Hill
Jun 9, 2015
A subsidiary of Alibaba is sponsoring same-sex couples coming to the U.S. to wed.
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