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Are we entering a world of surge dining?

Jan 11, 2024
Dynamic pricing is the practice of having prices that vary by demand or even customer type. We're used to it when it comes to airlines and ridesharing. But what about restaurants?
With the introduction of digital menus during the pandemic, the restaurant industry gained the ability to change their prices in real time.
Alexi Rosenfeld/Getty Images

Uber has a rockin' New Year's Eve

Jan 2, 2015
More than 100,000 ring in 2015 in an Uber as demand for service is strong.

Catching an Uber on New Year's Eve? It'll cost you

Dec 31, 2014
Uber's "surge pricing" policy means prices go up when demand is high.
New Year's Eve fireworks erupt over Sydney's iconic Harbour Bridge and Opera House during the traditional fireworks show held at midnight.