Why multimillion-dollar Super Bowl ad slots are slower to sell out this year

Dec 18, 2020
Many companies are wary of investing that kind of money in an event during a pandemic for multiple reasons.
Fans react while watching the Super Bowl on Feb. 2, 2020. The next Super Bowl will be much different, and advertisers know it.
Philip Pacheco/Getty Images

Super Bowl ads less intense

Feb 8, 2016
The Super Bowl ads this year were lighter in tone than last year.

The Super Bowl, or El Gran Juego?

Feb 5, 2016
The NFL is going after a new fan base: Spanish-speaking Hispanics who grew up with soccer.
 Super Bowl 50 signage is displayed around Super Bowl City on February 4, 2016 in San Francisco, California.
Mike Windle/Getty Images

How much TV money does March Madness make?

Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.

Twitter shines as lights go out at Superdome

Feb 4, 2013
A dark moment in football history is turning out to be a bright spot for social media.

Super Bowl ad flops

Feb 1, 2013
Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.

So, do Super Bowl ads really work?

Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?

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Small company SodaStream bets big on Super Bowl ad

Dec 7, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.