For Super Bowl LV ads, some brands take the bench, others ready for debut

Super Bowl regular Budweiser will skip the big day. Companies like Robinhood and DoorDash want to boost brand awareness.
An aerial view of Raymond James Stadium ahead of Super Bowl LV on January 31, 2021 in Tampa, Florida.
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Coke, Audi and Budweiser will sit out the Super Bowl

Jan 25, 2021
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
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Why multimillion-dollar Super Bowl ad slots are slower to sell out this year

Dec 18, 2020
Many companies are wary of investing that kind of money in an event during a pandemic for multiple reasons.
Fans react while watching the Super Bowl on Feb. 2, 2020. The next Super Bowl will be much different, and advertisers know it.
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After Kobe Bryant's death, advertisers take stock of their Super Bowl campaigns

Brands are gearing up for their Super Bowl advertising campaigns, but in the wake of Kobe Bryant’s death, some are changing their approach.
A moment of silence in memory of NBA great Kobe Bryant takes place during Super Bowl Opening Night presented by BOLT24 at Marlins Park on Jan. 27, 2020 in Miami, Florida.
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Waiter, there's corn syrup in my beer!

Feb 4, 2019
Bud Light's Super Bowl ad called out Miller and Coors for using the sweet syrup.
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5 things you need to know about the Super Bowl economy

It's not always worth it for the host city.
Head coach Pete Carroll of the Seattle Seahawks holds the Vince Lombardi Trophy after his team won Super Bowl XLVIII at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey. 
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