Netflix doesn’t have much room to grow subscribers, with 300 million already. In the future, it will likely tout revenue and user engagement.
Shared memberships are out, and squeezing more value out of existing members is in.
Firms that sell subscriptions can count on significant revenue boosts from consumer spaciness. It helps if customers have to jump through hoops once they realize they’re shelling out for a product they don’t need.
Subscription offers are everywhere these days. But can they work when paying later is the whole point?
From “be strong” to “put in the time,” you may need a few good phrases to get you through the call.
Behavioral economics helps explain why it’s hard to unsubscribe.
The agency has proposed new rules that would require companies to make unsubscribing less onerous.
The exercise company seeks higher margins in monthly subs as it outsources the manufacturing of its signature equipment overseas.
Rent the Runway prepares for its IPO at a time when the logistics around delivery and consumer demand is still in flux.
Company execs say free watching costs them billions of dollars in subscriptions.
