Private labels, like Target’s Everspring or Costco’s Kirkland, have long appealed to budget-minded shoppers, but consumers are increasingly turning to them for perishable foods — a sign of trust.
Once seen as low quality and unattractive, generics have undergone a makeover to private-label “exclusive.”
And not just because they’re more affordable.
Store brands can be just as good as name brands. But there are some trade-offs.
