The internet radio pioneer will launch a subscription service in early 2017.
Revenue is up, but the economics of streaming have yet to be worked out.
Amazon is reportedly joining the likes of Spotify and Apple Music.
Some big tech names have signed a diversity pledge.
The big-name manager and Spotify investor will work directly with artists and labels to try and keep up with Apple Music and Tidal.
It seems streaming exclusives are a thing now, but how well do they actually work?
Streaming services know a lot about our listening habits. Artists not so much