Gymnast Simone Biles leaves Nike for Athleta

Apr 23, 2021
The Olympic gold medalist's move to the smaller activewear company focused on women may be a sign of new standards for sponsorships.
Athleta provides a platform that aligns with Simone Biles' priorities, like advocating for women in sports.
Laurence Griffiths/Getty Images
The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
George Frey/Getty Images

Qatar, Uber, Exelon are fellow travelers in funding game night rides home on D.C. Metro

May 24, 2018
The Washington Capitals are headed to the Stanley Cup finals and the team’s fans have sponsors to help them catch a ride home. Because Washington, D.C.’s metro system usually shuts down at 11:30 pm, some interesting public-private partnerships are evolving to fund late night service. Click the audio player above to hear the full story. 

Rejuvenated Tiger Woods makes the golf economy hum

Apr 3, 2018
After a string of well-publicized personal struggles including infidelity, DUI, addiction and rehab, not to mention four back surgeries in three years, Tiger Woods is back and playing pretty well. And when Tiger Woods is good, things are good in golf. TV ratings pick up, sponsors get happy and it all adds up to a […]