The WNBA is bringing in more sponsors. Will that be enough of an assist for more viewers?

May 6, 2022
The league opens Friday with a record 38 sponsors.
A WNBA basketball.
Ronald Martinez/Getty Images

How lucrative is ice skating?

Feb 18, 2022
For top skaters, endorsement deals can be worth millions.
Nathan Chen earned at least $1 million from his sponsors in the year leading up to the Beijing Games, according to Forbes.
Matthew Stockman/Getty Images

How the NBA jersey patch became a billboard for advertisers

Sep 24, 2021
Basketball teams have struck lucrative deals to feature company logos on players' uniforms.
Aaron Nesmith of the Boston Celtics guards Bol Bol of the Denver Nuggets during the 2021 NBA Summer League. The logo of Vistaprint, the Celtics' patch partner, is featured on Nesmith's jersey.
Ethan Miller/Getty Images

Gymnast Simone Biles leaves Nike for Athleta

Apr 23, 2021
The Olympic gold medalist's move to the smaller activewear company focused on women may be a sign of new standards for sponsorships.
Athleta provides a platform that aligns with Simone Biles' priorities, like advocating for women in sports.
Laurence Griffiths/Getty Images
The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
George Frey/Getty Images

Qatar, Uber, Exelon are fellow travelers in funding game night rides home on D.C. Metro

May 24, 2018
The Washington Capitals are headed to the Stanley Cup finals and the team’s fans have sponsors to help them catch a ride home. Because Washington, D.C.’s metro system usually shuts down at 11:30 pm, some interesting public-private partnerships are evolving to fund late night service. Click the audio player above to hear the full story. 

Rejuvenated Tiger Woods makes the golf economy hum

Apr 3, 2018
After a string of well-publicized personal struggles including infidelity, DUI, addiction and rehab, not to mention four back surgeries in three years, Tiger Woods is back and playing pretty well. And when Tiger Woods is good, things are good in golf. TV ratings pick up, sponsors get happy and it all adds up to a […]

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