Basketball teams have struck lucrative deals to feature company logos on players' uniforms.
The Olympic gold medalist's move to the smaller activewear company focused on women may be a sign of new standards for sponsorships.
Pepsi is on Coke's home turf.
The Washington Capitals are headed to the Stanley Cup finals and the team’s fans have sponsors to help them catch a ride home. Because Washington, D.C.’s metro system usually shuts down at 11:30 pm, some interesting public-private partnerships are evolving to fund late night service. Click the audio player above to hear the full story.
After a string of well-publicized personal struggles including infidelity, DUI, addiction and rehab, not to mention four back surgeries in three years, Tiger Woods is back and playing pretty well. And when Tiger Woods is good, things are good in golf. TV ratings pick up, sponsors get happy and it all adds up to a […]