sponsors

Sep 30, 2024
There’s a spotlight on women’s sports. Brands are tapping in.
Jamie Squire/Getty Images
The wave of new sponsorship money comes in part from big corporate names. Newcomers are also seizing the opportunity.
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Jun 3, 2019
Nike’s new ad celebrates the Women’s World Cup. Don’t tell Adidas.
FRANCK FIFE/AFP/Getty Images
The German company is the tournament’s official sponsor. The U.S. company isn’t.
Apr 4, 2018
Rejuvenated Tiger Woods makes the golf economy hum
After a string of well-publicized personal struggles including infidelity, DUI, addiction and rehab, not to mention four back surgeries in three years, Tiger Woods is back and playing pretty well. And when Tiger Woods is good, things are good in golf. TV ratings pick up, sponsors get happy and it all adds up to a […]
Jun 3, 2016
Music festivals win big for fans, organizers, sponsors
David McNew/Getty Images for Coachella
With 800+ festivals per year, their popularity is growing — as are profits.
Oct 8, 2015
Sponsors give FIFA a red card
FIFA head Seth Blatter is suspended, as advertisers threaten to bolt the sport.

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