sonic logo Archives - Marketplace

The strategy behind sonic logos, like Netflix’s startup chime

by Kai Ryssdal and Maria Hollenhorst

Jan 3, 2022

Sound has a "powerful ability to prime your brain for what's coming,” said Dallas Taylor, host of a podcast about sound.

Brief sounds like Netflix’s startup chime can be powerful branding tools, said podcast host and sound designer Dallas Taylor. The design of that sound involved a ring finger hitting a cabinet and a reversed guitar track.

Mario Tama via Getty Images

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