social media influencers

As more dollars flow into influencer marketing, the creator management industry is growing, too.

“When you're scrolling, chances are most of the things you're seeing are actually stealth paid advertisements,” said Lane Brown at New York Magazine. “You have no idea they are ads, but they are.”

Tourism boards and travel companies like Qatar Airways are creating AI influencers to promote their businesses.

 As U.S. consumer debt climbs to record highs, social media creators are speaking candidly about a once-taboo topic.

Independent podcasters now often do video, and try to become influencers.

“You’ll have so much more fun going somewhere else that is more catered to you,” says Rebecca Jennings of Vox.

LinkedIn has shifted from a buttoned-up career-driven site to content creation and, sometimes, oversharing. Lora Kelley of The New York Times explains the changes.

Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.

The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.

“One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos,” says Bloomberg report Claire Ballentine.