Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
FIFA and Russia lay down the law, but corporate sponsors have influence too.
FC Barcelona is a soccer club, a global brand and a symbol of Catalan identity.
He bought put options for the publicly traded Borussia Dortmund soccer team.
Soccer's international governing body hopes to move past its corruption scandal and expand the World Cup. Will it generate more money in the process?
Wambach shares her personal struggles in new memoir, 'Forward'
The retired athlete has already raised thousands of dollars with the sale of his personal memorabilia.
Supporters of the soccer team with the impossible odds win in a big, and historic, way.