Saudi Aramco's sponsorship isn't about selling more crude oil. Experts say it's about building influence, burnishing the company's reputation and supporting Saudi Arabia's broader ambitions on the world stage.
The U.S. has tightened vetting of foreign visitors — and banned them outright from four participating nations. But there is a special visa program for FIFA ticketholders.
Despite the sport’s European bosses investing big money in pre-match entertainment, and plans for a half-time show at the next World Cup, it’s not certain that huge shows are something fans even want.
The biggest sports teams are fashion brands in their own right, with people all around the world wearing merch from the likes of the New York Yankees. But how can a team tap into that market when it isn’t even fully pro?